Reseller Platform Comparison · 2025
Gumroad vs Payhip for Resellers
Choosing the wrong platform can quietly eat 5–10% of every sale. We compared both side-by-side so you can make a data-driven call — whether you're reselling digital planners, developer templates, or AI prompt packs.
Disclosure: some links on this page are affiliate links. We may earn a commission at no extra cost to you — it helps keep StackedThink free. We only recommend platforms we've genuinely evaluated.
Feature-by-feature breakdown
| Feature | Gumroad | Payhip | Note |
|---|---|---|---|
| Transaction Fee (free plan) | 10% | 5%✓ Winner | Payhip charges half the fee on its free tier. |
| Transaction Fee (paid plan) | 0% (flat $10/mo)Tie | 0% (flat £99/mo Plus)Tie | Both reach 0% on a paid tier; Gumroad's entry price is lower. |
| Monthly subscription cost to hit 0% | $10/mo✓ Winner | ~$29/mo (Plus) | Gumroad reaches 0% cheaper if you sell at volume. |
| Affiliate / reseller programme | ✅ Built-inTie | ✅ Built-inTie | Both support affiliate tracking natively. |
| Storefront customisation | Limited (profile page) | Full custom storefront✓ Winner | Payhip lets you build a branded shop; Gumroad looks more uniform. |
| Course hosting | ✅ NativeTie | ✅ NativeTie | Both handle memberships and courses. |
| EU VAT handling | ✅ AutomaticTie | ✅ AutomaticTie | Both collect and remit VAT/GST automatically. |
| Payout speed | Weekly (Fridays) | Instant (PayPal) or weekly✓ Winner | Payhip's instant PayPal payout is a big cash-flow win. |
| Discount codes & bundles | ✅Tie | ✅Tie | Both support coupons, pay-what-you-want, and bundles. |
| Analytics depth | Basic (views, sales) | Basic + UTM tracking✓ Winner | Payhip's UTM support helps resellers track ad campaigns. |
| Ease of setup | Very fast✓ Winner | Slightly more steps | Gumroad is the fastest to get your first product live. |
| Licence key delivery | ✅Tie | ✅Tie | Both can auto-deliver unique licence keys — ideal for prompt packs. |
Which is right for you?
Pick the scenario that best fits you to see a tailored recommendation.
Deep dive
Fees: the make-or-break factor
If you're just starting out and not yet sure you'll hit consistent monthly revenue, Payhip's free plan at 5% per transaction is a better starting point than Gumroad's 10%. On $1,000 in sales that's $50 vs $100 — real money.
Once you scale past roughly $200/mo in fees, Gumroad's $10/mo flat plan (with 0% transaction fee) becomes the better deal. Run the numbers with our savings calculator to find your crossover point.
Storefront & branding
Gumroad gives you a clean profile page — good enough for most, but unmistakably Gumroad-branded. Payhip lets you build a fully custom storefront with your own domain, colours, and navigation. If you plan to build a recognisable reseller brand, Payhip is the clear winner.
Affiliate & reseller tools
Both platforms include native affiliate management, which means you can recruit sub-affiliates to help sell your products. Payhip edges ahead with UTM tracking support, making it easier to attribute sales to specific campaigns — crucial if you're running paid ads to digital product pages.
Selling digital planners & prompt packs
Products like the ADHD Weekly Planner or Weekly Focus System are low-file-size digital downloads — exactly what both platforms handle best. You get instant delivery, automated tax collection, and licence key support. Neither platform charges extra for PDF or template file types.
Payout speed
Payhip's instant PayPal payout option is genuinely useful if you reinvest revenue in ads quickly. Gumroad batches payments on Fridays — fine for most, but it adds a cash-flow lag.
Honest Verdict
Our recommendation
Choose Payhip if you're starting out, value lower fees on day one, want instant payouts, or need a custom-branded storefront. The 5% free-plan fee is the most reseller-friendly entry point on the market.
Choose Gumroad if you want the fastest possible setup, already have an audience, or are scaling past the point where the $10/mo flat plan saves you more than the transaction-fee difference.